High-quality web content that’s useful, usable, and enjoyable
is one of the greatest competitive advantages you can create for yourself online.
— Kristina Halvorson, author and speaker known for her expertise in website content strategy
 
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Your challenge

You want a new website and know that getting the content right is as important as the design of the site, or you’ve got a website and know the content needs to be changed.

 

Our solution

Effective websites have great content as well as good design.

Whilst there are lots of companies out there who will design a site, putting the content together is usually down to you.  If you don’t have the knowledge and skills in house, then we can help

In our view, the best sites come from the design and content side coming together, not trying to complete the content once the site is designed, but you may not be in this position, so we offer different solutions, depending on where you are in the process.

In each case, we would first discuss the goals for the site with you and agree the positioning in terms of personality, tone and feel.

 

1. Existing website needs updating

  • Review the current site content and structure

  • Advise on visual content and source images or recommend photographic approach, if needed

  • Create new text content to fit with your positioning and values

  • Upload content, if you don’t feel comfortable doing this

  • Provide guidance on how you can keep the website fresh and updated

2. Website already designed but now needs content

As for 1, but also:

  • Review structure and design of the new site

  • Recommend changes to the design if we strongly feel these are needed

  • Liaise with the design company on changes on your behalf

3. Website commissioned and work underway on the design

In addition to work done for 1 & 2:

  • Review the brief to the design company and make and recommendations for changes if we strongly feel these are needed

  • Liaise with design company on their response to the brief

  • Research competitors’ sites

4. About to start the process of getting a new website

As for 1-3, but also:

  • Prepare a brief* for website design companies to quote against

  • Recommend companies you could approach

  • Manage quotation process and help select a suitable web design company

 

* The brief is an important part of getting the website you need. 

If you’re doing this yourself, then we’d recommend you read our article ‘How to write an effective website brief’ which you may find helpful.


a website design company you can trust to deliver

If you’ve not yet started on your new website and are looking for a responsive and personable service, then we work with design company One Time Creative, who designed this site for us (at the same time as we worked on the content, of course!). 

If you want to commission your complete website - design and content - through us, then we can deliver the whole project for you. We link with One Time Creative, giving you a single point of contact to work with to create your new website.

 

One Time Creative specialises in supporting small and medium sized businesses with cost effective design solutions in 3 areas:

  1. Web design - Modern be-spoke designs that are fully optimised for mobiles and tablets and easy to maintain by you. All websites include basic SEO (Search Engine Optimisation) to ensure they rank highly with search engines.

  2. Print design - Including; adverts, flyers, posters, banners corporate brochures and invite cards. 

  3. Digital marketing - Email marketing to targeted customers. This can be to promote a new part of your business, advertise special offers, share latest news, or even to just say Happy Christmas.

 

Remember that making any significant changes to your website is an opportunity to promote your company.  Make sure you use the opportunity to remind your customers about what you offer and how you can meet their needs.

 
 
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Get in touch today to see how FR Marketing can help create content which gets customers clicking