At FR Marketing we offer bespoke marketing support tailored to your specific needs.
Our starting point is always to ensure that the essential thinking on the who, what, when, where and how of your business is in place, with customers as the focus. We don’t want our clients wasting resources on practical activity which hasn’t been thought through and sense-checked.
We have some regular areas which we deliver work on which you can read about on the following pages:
Marketing Planning for growth – a detailed analysis of your business and the options for growth
Market Research & Data Analysis – giving you the knowledge you need for effective decision making
Website Content Development - helping you get the online presence you need to succeed, from preparing a brief, through content creation to launch
Marketing Fit-ness Check-up - a great way of assessing your current marketing activity
Marketing Insights for Small Business - specifically designed and costed for businesses who didn’t think they could afford professional support
Personal Mentoring in Marketing – to increase the marketing skills and knowledge for you or a member of your team
If you know exactly what you need from us, then that’s great.
If you’re not sure, the best approach is to tell us what challenge you are facing or the business goal you want to achieve. We can then come back to you with some initial thoughts and options for how we can help you get there.
Any initial consultation is free of charge!
Delivering the outcomes you want
Once we have a project agreed, whatever the size, our work always starts with developing a detailed understanding of your business. This is done through a briefing from you, by analysing relevant information you already hold about your business and your customers. We also do look at what you say about yourself publicly, through your materials and on-line presence.
This is the foundation of our ‘Marketing with Intelligence’ approach.
Whilst most of our work is done away from your site, we usually have regular meetings at your business base.
In between times, we report back to you on progress and any emerging issues.
Why FR Marketing?
For fans of the BBC series W1A and 2012, we can tell you that there are no Siobhan Sharps from Perfect Curve at FR Marketing.
We’re straight-talking, thoroughly grounded people who aim to keep the jargon to a minimum
A pragmatic approach
We know that there are limits to the resources you have available, and we’re used to that, so we’ll only put forward ideas and suggestions which we think are within your reach.
A wealth of practical experience
Between us, we have more than 60 years working in marketing, market research and management, and a wealth of practical experience in B2B and B2C sectors. And we keep ourselves informed and up to date on the latest marketing thinking and the new tools and technologies that are developed, so it’s not just old school solutions that we offer our clients.
You’re always in our thoughts
When you’re a client of FR Marketing, we’re always thinking about your business and the challenge we are helping you with. If, through our other work or in keeping our own skills and knowledge up to date, we come across something that we think you might find useful, we’ll let you know about it, even if it isn’t part of our current delivery for you.
A fresh perspective on your business
As we’re new to your business, we’ll bring an entirely different perspective to what you do. Our fresh thinking can help confirm something you are already aware of or help you see things in a new light.
The impetus to make changes
In today’s world, you need to keep changing to stay ahead of the game. Doing what you’ve always done is likely to mean you slip backwards and, eventually, the decline of your business. Working with us can be the spur you need to make change happen.
Getting the best results
Marketing isn’t something that can be done to you; our approach is to work with you.
To be successful, we need to bring together our expertise and knowledge of marketing with your expertise and knowledge of your business and your sector.
We also need you to be open with us about the goals you want to achieve and the challenges that you face in getting there.
We usually need access to a range of information about your company, some of which may be commercially sensitive. Any information shared with us is kept completely confidential to your business and to certain levels of staff within the business if that’s appropriate.
It’s a partnership between your company knowledge and our marketing expertise.