You want to grow your business or sustain your profits in the face of tough competition, but are not sure what your options are, or which one is best for you.
There are various ways in which you can grow your business. Identifying which single approach or combination of routes offers the best potential for success is what we aim to deliver.
We split our work into phases, with review sessions at key points. A typical project would involve the following:
Completing a full baseline analysis and report on where you are now, including
SWOT (Strengths, Weaknesses, Opportunities and Threats) assessment done with you and your staff
Review of your marketing assets – skills, knowledge, collateral, etc
Market sector assessment – for which we usually ask you to provide the core information or direction on information sources
Identifying your competitive advantage – what your customers or target audience want, which you offer that your competitors don’t (or don’t do as well in some relevant way)
Meeting to discuss the analysis, any issues and the options available to you
Drafting a marketing strategy which will show a route map to take you from where you are now to where you want to be
Developing an outline marketing plan to turn that strategy into achievable delivery, based on the time and money you can commit
This type of project should be seen as a significant investment by you. It’s not a quick piece of work and will require a chunk of your time to help us get it right.
If you want to take this in stages, however, or focus on specific aspects, then we can tailor our delivery to suit you.