Begin challenging your own assumptions.
Your assumptions are your windows on the world.
Scrub them off every once in a while, or the light won’t come in.
— Alan Alda, American actor, director, screenwriter, comedian and author
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Your challenge

You want to review your marketing activity.  This could be for a host of reasons, including the following:

  • You want to see if you’re getting the best results for the resources you put in

  • It’s not delivering what you want

  • You’re expanding into a new sector

  • Your competitors are growing but you’re not

  • You’re doing the same marketing now as you were 5 years ago

  • You want to become more active in promoting your business

Or it may be that you’re not doing any marketing currently but want to start.


Our solution

Our Marketing Fit-ness Checkup is a review of your marketing, communications and promotional activity to identify whether changing your focus, developing activity via new channels, refining or redirecting what you do would make it more likely that you will achieve your business goals.

It is suitable for micro businesses and SMEs and doesn’t require you to have either marketing staff or a dedicated marketing budget, although we will want to know about your current approach. 

The service can be provided at three different levels, depending on what you need.  They are structured so that each level builds on the previous one.

Level 1: Light Touch Customer Communications

Level 2: A Closer Look: Your Customers and Potential Customers

Level 3: Comprehensive Review: Marketing and Business Integration

At each level, we focus on a list of specific aspects of your marketing which are considered alongside some basic information which you provide about your company. We’ll also want to know why you want the Fit-ness Checkup done and whether you have any specific areas of concern with your current marketing and communications activity.

The Level 1 Fit-ness Checkup can be done quickly and is relatively easy to complete.

Whatever stage Marketing Fit-ness Checkup we deliver for you, our report will provide a position statement and highlight actions you could take to address any gaps or areas where improvements can be made. 

We always try to use plain language to make it a practical tool which can be easily shared and used within your business by the management team as well as those involved in delivering your marketing activity.

Going through the Marketing Fit-ness Checkup provided valuable information on where we needed to clean up our digital presence. FR Marketing made helpful suggestions for our profiles, the channels we use, our content and where to focus our resources to best support our business goals. Very helpful.
— Dawn Lyle, Founding Director, iCreate
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Get in touch today so that FR Marketing can help ensure your marketing is ‘Fit’ for purpose